In the 1920’s there was a huge boom of consumption
of cigarettes: mom smoked them, dad smoked them, even your doctor smoked them
and recommended that you did too. If you look up “cigarette ads 1920” on Google
you will find that about half of the ads feature a doctor endorsing the
cigarette brand for health benefits, or just say that most doctors smoke them
so you should too.
At
the time, however, even the healthcare professionals didn’t know any better.
They didn’t see the correlation between smoking cigarettes and the ailments that
accompanied smoking. Today we are at a crossroads where people are beginning to
notice the correlation between the cosmetic products we use and the health
issues they impose. From deodorants, shampoo and make-up, there has been an
influx of awareness that some of these products can cause serious health
issues. Conventional cosmetics in particular are loaded with harmful chemicals
that can wreak havoc on the human body. The issue now, is the larger cosmetic
companies are advertising the benefits of their products while these same
products are literally poisoning their consumers.
Much
like the cigarette ads of the 1920’s, any face wash or make-up ad today will
exclaim how the product is supported by a skin doctor or that it has amazing
benefits. How can we know what is harmful to us if even dermatologists are
saying they are beneficial?
We have to know what to avoid, and disregard what
the big companies are saying about their own products. Awareness of these
chemicals is key to avoiding them, and thus avoiding their side effects. A
friend of a friend recently recovered from breast cancer; in the interim of her
recovery and her next check-up she decided to do some research into what is
inside of tumors so she could avoid whatever it may be. What she found?
One family
of chemicals was in every case she researched. Those chemicals were
parabens. In fact, the most common
chemicals found in most cosmetics are parabens, which are a class of
preservatives used in make-up and other toiletries to prevent bacteria growth. (If you are curious for more info, try this recent article from the UK Huffington Post)
Often accompanied by other chemicals, but present in over ninety nine percent
of cancer tissue, parabens are the ‘kingpin’ of all cancer-causing agents,
better known as carcinogens. (breastcancerfund.org) Other members of the carcinogen
gang include: oxybenzone (linked to low birth weight, cellular damage and
hormone disruption), phthalates (plastics linked to endocrine disruption and
liver/kidney/lung damage and cancer), talc (similar to esbestos in composition
and linked to ovarian cancer and respiratory problems), as well as formaldehyde
releasing agents which come in over 5 different varieties (like DMDM hydantoin,
diazolidinyl and imidazolidinyl urea, methenamine, and others).
(greenamerican.org) Like wolves dressed in sheep’s clothing, mass-producing
cosmetic companies preach they are on the consumers side by giving them
confidence, flaunting their best assets and even providing health benefits.
This is all a ploy to get the average consumer to purchase their products, and
these companies don’t really care for their customers’ well being. If they did,
they would care about the cancer causing, hormone disrupting and overall toxic
agents they put in their products. At the end of the day, cancer and ailments
associated with hormonal imbalance (like polycystic ovarian syndrome and
endometriosis) are not worth the boost of confidence that can come with
applying their products.
Why would these companies poison us with harmful
chemicals, and say they are trying to help us?
What they care about is money. Parabens are used so that the product has a longer shelf life. When products have a longer shelf life these major companies can sell more product, since no one wants to buy a face wash that has ‘gone bad’. If they sell most or all of what they make, they can make much more money. The same goes for many of the other chemicals: synthetic materials simply last longer on a shelf while their natural and more holistic counter parts do not.
It is also much cheaper in the
process of making these products to create synthetic materials for cosmetics
than it is to harvest, manufacture and transport minerals, oils, herbs and
natural fragrances like essential oils. Simply put: carcinogenic synthetic
materials, loaded up with equally carcinogenic parabens and a dash of a
chemical that provides fast results for a certain frustration (like getting rid
of acne or wrinkles) is much more lucrative than using the natural products
that will actually help your body to heal from its ailments.
It
is evident that these major cosmetic companies are not really on our side.
Luckily there are healthier and safer alternatives to the average chemically
loaded cosmetic product. An app that has been recently developed called
ThinkDirty allows you to scan your cosmetics and toiletries at home and will
break down for you which chemicals are hiding in your bathroom. This is how I
discovered that the average toxicity levels of the products I use and have for
years were about a 9, which is highly toxic.
Using that app I also discovered
that my foundation contained mutagenic compounds, which literally mutate your
DNA, leading to cancer. I found too, that my polycystic ovarian syndrome
(caused by hormonal imbalance in the body) was triggered by the hormone
disruptors (like butylparaben, isobutylparaben and octinoxate) in my foundation
as well as my make-up remover. (ThinkDirty App) Through the app I also was
recommended products made by Lavera and Well People, which I now use and
decided to make my own deodorant to avoid parabens.
Recipes for this, you can
find online and it is very simple to do and relatively cheaper than
conventional deodorants. I use this one by Wellness Mama. (It works like a dream. I use it once in the morning, and never have a problem with BO when I use it!)
Avoiding these chemicals can be easier than you think,
and natural alternatives even work better than some of the major products
advertised today.
We need to shift our trust from the major cosmetic companies
and turn it towards the more natural companies if we want a healthier future.
WORKS CITED
-Cigarette Ad Google Search- https://www.google.com/search?q=cigarette+ads+1920&espv=2&biw=1739&bih=974&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIvqem3NiryAIVyco-Ch22EwrD
-“Parabens” – Breast Cancer Fund- http://www.breastcancerfund.org/clear-science/radiation-chemicals-and-breast-cancer/parabens.html
- “Chemicals in Costmetics” – Breast Cancer Fund - https://www.google.com/search?q=cigarette+ads+1920&espv=2&biw=1739&bih=974&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIvqem3NiryAIVyco-Ch22EwrD
-“9 Toxins to Avoid in Personal Care Products” –
Green American-
https://www.google.com/search?q=cigarette+ads+1920&espv=2&biw=1739&bih=974&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIvqem3NiryAIVyco-Ch22EwrD
- ThinkDirty App- Ingredients Section of common cosmetics.
https://www.google.com/search?q=cigarette+ads+1920&espv=2&biw=1739&bih=974&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIvqem3NiryAIVyco-Ch22EwrD
- ThinkDirty App- Ingredients Section of common cosmetics.